You paid for the click.
Now what?
ProjectReady™ is an estimate-to-appointment smart lead funnel built specifically for paid ad traffic—collecting project details, showing an estimated range, and letting higher-intent prospects book the next step.
ProjectReady™
Paid ad · incoming
Ad click
Facebook · Google
Project details
Type · size · timeline
Instant estimate
$XX,XXX–$XX,XXX
Appointment
Thu · 2:30 PM
You paid to bring them here.
What happens after they click?
A paid click shouldn’t land on a homepage and be told “call us.” Or handed a Name–Email–Message form and left to wait. You spent money to get this person’s attention. ProjectReady™ gives that click somewhere intentional to go.
You paid for the click
Every visitor cost you something.
Most pages ask for almost nothing
Name. Email. Message. Then wait.
ProjectReady asks about the project
And gives the click a path forward.
A more intentional path.
A typical paid click
Ad
They click your ad.
General website
They land on a homepage.
Basic contact form
Name. Email. Message.
Wait
And hope someone calls back.
This can be successful. But your inbound leads become outbound work.
A ProjectReady™ click
Ad
They click your ad.
Project details
Type, size, timeline, address, photos.
Estimate
An estimated range from your pricing logic.
Appointment
They book the next step after seeing it.
By the time you talk, you already know the project.
From a paid click to a project.
ProjectReady™ is the complete experience—not just a landing page. Here’s what happens between the click and the appointment.
Paid ad
A prospect sees your ad and clicks.
Facebook · Google LSA
Project details
Useful questions about the actual project.
Type · size · material · timeline · address · photos
Instant estimate
An estimated range from your pricing logic.
Not a final quote — an estimate
Appointment
They book the next step after seeing it.
Consultation · site visit · inspection
Confirmation + reminders
The prospect gets appointment communication.
Booked · reminded · kept
Business receives the opportunity
By then you already know the project.
Who · what · details · photos · estimate · time
Know more before you call.
You already paid to get them there. ProjectReady™ helps you learn more before you spend time chasing the opportunity.
Imagine someone clicks your ad. Before you ever call them, you could already know the project type, the approximate size, their address, the material they’re considering, the photos they submitted, the estimate range they saw—and that they still chose to book.
A typical new lead
New lead: John Smith
555-555-5555
…and that’s it.
A ProjectReady™ opportunity
Demonstration data only.
Your team isn’t walking in blind.
By the time the appointment reaches your company, you may already know who the prospect is, what they want, the project details, their photos, their address, the estimate they saw, and the time they chose.
Project snapshot
Fictional demonstration data. Buildvia does not generate or promise these prices.
The system tries.
Then your team knows.
ProjectReady™ doesn’t forget about someone who finished the estimate but didn’t book. It follows up once—then makes sure you know there’s an opportunity that may need a human touch.
Estimate completed
Prospect finishes the estimate.
No appointment
They don’t book right away.
~30 min later · SMS follow-up
A gentle nudge to continue.
~1 hour later · Team notified
Your team knows there’s an opportunity.
Not aggressive automated chasing. One thoughtful follow-up, then a handoff to your team.
Don’t just read about it.
Try it.
We built ProjectReady™ into a live fictional roofing website so you can experience it the way your customers would—from the ad click all the way to a booked appointment.
Click. Estimate. Schedule.
Explore Summit Ridge Roofing and walk the full ProjectReady™ journey for yourself.
Project details
Answer the questions a real roofing prospect would—project type, size, material, timeline, address.
Instant estimate
See an estimated price range appear from the pricing logic built into the funnel.
Book the appointment
After the estimate, choose a time and watch the opportunity land ready for your team.
Summit Ridge Roofing is a fictional company created to demonstrate ProjectReady™.
No signup required. Go ahead—pretend you’re the homeowner.
Own it, or let us run it.
$1,000
one-time build fee
Build it in your account. Hand you control.
- ProjectReady™ build inside your account
- Dedicated landing page + conversion copy
- Detailed project qualification
- Instant estimate logic
- Scheduling, confirmations & reminders
- CRM / pipeline + follow-up workflow
- A2P setup as required
- 2 design revision rounds
- Training / reference portal (90 days)
- 14 days post-launch support
Requires your own GoHighLevel account. Plans currently start around $97/month and are paid separately. Platform pricing is controlled by HighLevel and may change. Build timeline: up to 7 business days after onboarding.
$199/month
+ $299 setup
+ usage — billed separately based on actual system use
Build it for me. Keep it running for me.
- Everything in the Ownership Build
- Ongoing hosting
- Technical management & maintenance
- Monthly Funnel Report
- One Monthly Campaign Update
One update per month — no rollover. Not unlimited changes or ongoing redesign.
Not ad management. ProjectReady™ is the destination for your paid traffic. Ad spend, media buying, and campaign management are separate and not included in either package.
Questions, answered.
It’s an estimate, not a final contractual quote. ProjectReady™ shows an estimated price or range based on the pricing logic you provide. The goal is to set expectations before the appointment—not to replace your final quote.
You do. Buildvia does not invent your pricing. You supply the estimate logic and we build it into the experience and standardize it where possible. You can change your pricing later.
ProjectReady™ can use ranges and qualification questions that reflect how your projects actually vary. The estimate can adapt based on the inputs the prospect provides.
Yes. Where appropriate, prospects can upload photos or files about their project—so your team has context before the appointment.
After about 30 minutes, ProjectReady™ sends a gentle SMS follow-up. If they still haven’t booked roughly an hour later, your team is notified so a person can follow up.
No. ProjectReady™ is the destination for your paid traffic—not ad management. Ad spend, media buying, and campaign management are separate and not included.
ProjectReady™ is built inside your platform account. After final payment, you control the system. You maintain your own subscription and usage charges. The training portal stays available for 90 days.
Billing stops according to your agreement and the managed funnel is deactivated at the end of the paid period. Your business assets and lead/contact data remain yours—you can export your lead data before access ends.