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    Marketing Knowledge Center

    The Buildvia Bulletin

    Expert social media marketing tips and strategies for service professionals and trades businesses.

    The Ultimate Hack: Google Review QR Codes on Your Business Cards
    Local SEO

    The Ultimate Hack: Google Review QR Codes on Your Business Cards

    Stop asking for reviews and hoping for the best. Learn how putting a Google Review QR code on the back of your business cards can 10x your review generation for your trades business.

    June 15, 2026 4 min read
    Step-by-Step: Optimizing Your Google Business Profile for Trades
    Local SEO

    Step-by-Step: Optimizing Your Google Business Profile for Trades

    Your Google Business Profile is your new storefront. Here is a step-by-step guide to optimizing it so you show up first when people search for your services.

    June 2, 2026 6 min read
    Why People Love Social Proof: Reviews, Photos, and Testimonials
    Marketing Strategy

    Why People Love Social Proof: Reviews, Photos, and Testimonials

    In the home services industry, trust is everything. Learn why social proof is your most powerful marketing tool and how to use it effectively.

    May 18, 2026 5 min read
    TikTok for the Trades: Showcasing Skills to a New Audience
    Video Marketing

    TikTok for the Trades: Showcasing Skills to a New Audience

    How trades workers are going viral and building massive businesses by showing the behind-the-scenes of their daily work.

    May 5, 2026 5 min read
    Dominating Local Facebook Community Groups
    Social Media

    Dominating Local Facebook Community Groups

    Stop paying for leads and start building relationships. How to use local Facebook groups to become the go-to home service provider in your town.

    April 20, 2026 4 min read
    5 Website Mistakes Costing Your Trades Business Money
    Web Design

    5 Website Mistakes Costing Your Trades Business Money

    Is your website turning away potential customers? Learn the most common mistakes home service websites make and how to fix them.

    April 8, 2026 5 min read
    Email Marketing for Trades: The Secret to Repeat Customers
    Email Marketing

    Email Marketing for Trades: The Secret to Repeat Customers

    Stay top of mind without being annoying. Learn how seasonal maintenance reminders can generate a steady stream of predictable revenue.

    March 22, 2026 5 min read
    The Ultimate Before & After Photo Strategy for Remodelers
    Content Creation

    The Ultimate Before & After Photo Strategy for Remodelers

    If you aren't documenting your transformations, you're leaving money on the table. Here's how to capture and leverage before and after photos.

    March 10, 2026 4 min read
    Local SEO: Why You Need Dedicated Service Area Pages
    Local SEO

    Local SEO: Why You Need Dedicated Service Area Pages

    Want to rank in cities outside of your physical address? Learn how creating specific service area pages can expand your digital footprint.

    February 28, 2026 6 min read
    Running Local Facebook Ads Without Wasting Your Budget
    Paid Advertising

    Running Local Facebook Ads Without Wasting Your Budget

    Stop boosting posts and start running targeted campaigns. A beginner's guide to profitable Facebook ads for home services.

    February 14, 2026 5 min read
    The B2B Referral Engine: Partnering with Other Local Businesses
    Networking

    The B2B Referral Engine: Partnering with Other Local Businesses

    How to build a network of local professionals who actively send high-quality leads your way.

    January 30, 2026 4 min read
    Damage Control: How to Handle Negative Reviews Like a Pro
    Reputation Management

    Damage Control: How to Handle Negative Reviews Like a Pro

    A 1-star review doesn't have to ruin your reputation. Learn how to respond professionally and turn unhappy customers into your best marketing asset.

    January 15, 2026 5 min read

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